How does Lomadee work?

You sign up for free, choose the brands that fit your audience, generate trackable links (and coupons when available), and share them wherever you want. On every confirmed sale, the commission appears in your dashboard and is paid via Pix.

How much can I earn with Lomadee?

There's no earnings cap: your commission depends on the sales volume you generate and each brand's rate. Active creators and affiliates range from extra income to a recurring monthly revenue — and you track it all in real time in the dashboard.

Yes. Signing up and using the platform are 100% free for creators and affiliates. You pay nothing to generate links, share, and earn commissions.

Which brands are available on Lomadee?

There are over 300 Brazilian brands and retailers across categories like fashion, home, beauty, electronics, and technology. You see each brand's commission before generating the link.

How do I get paid on Lomadee?

Payments are made via Pix. As soon as the brand confirms the sales cycle, your commission is released and lands in your account in days — not in 60.

February 05, 2026

How to create high-converting banners and promotional materials for your affiliates

High-converting banners and promotional materials for affiliates

The success of an affiliate program doesn't depend only on the product or the commission you offer. There's a huge gap between having a thousand affiliates signed up and having a thousand affiliates who actually sell. What separates the two is, almost always, the quality of your promotional materials.

Many brands make the mistake of handing out generic artwork and expecting partners to work conversion miracles on their own. But the brand's job is to make life easier for the people on the front line. A solid media kit saves affiliates time and makes sure your message reaches shoppers with enough strength to close the sale.

What makes a high-performing media kit?

Good creative assets aren't just there to decorate a partner's site. They need to be strategic. That means understanding that affiliates work across very different channels — from WhatsApp to paid media — and each one calls for a specific approach.

To build creatives that sell, focus on three pillars: a clear offer, professional design, and easy implementation. If a partner has to edit an image because it doesn't fit Reels or the text is unreadable, you've already lost a sale.

A variety of formats and sizes

Don't limit your partners to the basics. The digital ecosystem is fragmented and demands adaptation. A complete kit should include:

Static and animated banners: standard display sizes such as 728x90, 300x250, and 160x600.
Social media formats: 1080x1080 for feed posts and 1080x1920 for Stories and TikTok.
Standalone assets: logos as transparent PNGs and high-resolution product photos so affiliates can create their own native content.

Copywriting: the voice that drives the click

Affiliate support often falls short by delivering beautiful images with no copy that converts. Your brand voice should be consistent but flexible. Provide caption templates and email structures built on persuasion triggers that have been proven with your audience.

Avoid copy that sounds overly corporate or robotic. Affiliates usually have a close relationship with their audience, so the language needs to sound natural. Offer copy options for different pain points: one focused on price and discounts, another on product benefits, and a third built on social proof.

Why visual consistency matters

Keeping your visual identity consistent is key to trust. If an affiliate's ad looks amateurish or completely different from your landing page, shoppers feel a disconnect. That inconsistency is one of the biggest reasons people bounce after clicking, because it raises doubts about whether the offer is legitimate.

Strategies to lift your conversion rate

For affiliate banners to perform, they need to be tested. If your in-house marketing team has learned that a certain color or call to action (CTA) works better, carry that learning over to the materials you give partners.

Video: the gold-standard format

Today, video is often one of the highest-converting formats. Provide short videos that work without sound (or with captions) and show the product in use. Unboxing videos and quick tutorials often convert far better than highly produced ads because they feel authentic.

Keep it fresh and seasonal

A static media kit is a dead media kit. Dates like Black Friday, Mother's Day, and Christmas call for dedicated materials. Flash sales also require speed. A shared cloud folder that's always up to date lets affiliates know exactly where to find what's new, without having to email support.

Hands-on, human support

Providing materials is a form of indirect support, but it should come with guidance. Create a short usage guide for your media kit. Explain which audience each asset is meant to reach and which channels it performs best on. This educates affiliates and improves the quality of the traffic they send to your site.

Remember: affiliates are an external sales force. The more professional tools they have, the less effort each sale takes and the more conversions you get. Producing these assets isn't an operating expense — it's a direct investment in growing revenue from the channel.

Take your strategy further with Lomadee

Great materials are the first step, but being in the right affiliate network makes all the difference to your brand's reach. Lomadee is one of Brazil's leading affiliate networks, connecting brands with a wide network of content creators and digital sales specialists.

With the right technology and a performance-focused ecosystem, your company gains the visibility it needs to scale results safely.

If you want to professionalize your affiliate program with a partner that understands conversion, see Lomadee's solutions for advertisers — or launch a program under your own brand with Lomadee White Label — and start growing your sales through strategic partnerships today.

Frequently asked questions

Lomadee is a creator commerce platform that connects creators and affiliates to Brazil's biggest brands. With over 1 million registered affiliates, R$10 billion in GMV generated, and R$5 million paid in commissions, we are the country's largest performance and audience-monetization ecosystem.