How does Lomadee work?

You sign up for free, choose the brands that fit your audience, generate trackable links (and coupons when available), and share them wherever you want. On every confirmed sale, the commission appears in your dashboard and is paid via Pix.

How much can I earn with Lomadee?

There's no earnings cap: your commission depends on the sales volume you generate and each brand's rate. Active creators and affiliates range from extra income to a recurring monthly revenue — and you track it all in real time in the dashboard.

Yes. Signing up and using the platform are 100% free for creators and affiliates. You pay nothing to generate links, share, and earn commissions.

Which brands are available on Lomadee?

There are over 300 Brazilian brands and retailers across categories like fashion, home, beauty, electronics, and technology. You see each brand's commission before generating the link.

How do I get paid on Lomadee?

Payments are made via Pix. As soon as the brand confirms the sales cycle, your commission is released and lands in your account in days — not in 60.

April 22, 2026

Legal and compliance basics for affiliate programs

Affiliate marketing has established itself as one of the more efficient procurement strategies of the digital ecosystem. However, the accelerated growth of this model has brought with it a regulatory complexity that many companies ignore — until the first lawsuit or administrative sanction comes knocking.

For an advertiser, managing a partner network is not just a matter of conversion metrics and ROAS, it is fundamentally a Risk Management. This is because when an affiliate uses unethical tactics, legal liability and image damage fall directly on the company holder of the product or service.

Ensuring the compliance of the affiliate program transcends the bureaucratic sphere. It is about armor brand reputation and ensure that growth is sustainable and wholesome. Continue reading and learn how to structure your operation legally and turn compliance into a competitive differentiator for your business.

The legal foundation: consumer rights and transparency

In Brazil, the Consumer Protection Code It is the guiding any commercial relationship, and affiliate marketing is no different. The advertiser is jointly and severally liable for the actions of its partners. This means that if an affiliate makes a false promise or omits information essential to the purchase decision, the advertising company may be held liable in court

Another important point is that the consumer has the right to know that the content they are consuming has a commercial bias.The use of disclaimers " or paid advertising notices shall be a non-negotiable requirement in the policies for affiliate programs.

In addition, oversight over the use of terms such as “the best,” “miracle cure,” or “lifetime warranty” should be rigorous, as the Conar (National Council for Advertising Self-Regulation) actively monitors these practices to avoid misleading advertising.

An efficient compliance framework should establish clear rules about what can and can't be said. It is not enough to have a contract, you need a active monitoring to ensure that the promise made by the affiliate at the top of the funnel is consistent with the actual delivery of the brand at checkout.

LGPD in affiliate marketing: data management in practice

The entry into force of the DATA PROTECTION LAW drastically changed the way performance marketing operates. LGPD in affiliate marketing is a sensitive topic because it involves the data sharing between multiple agents: The affiliate (who generates the traffic), the platform (who tracks the sale), and the advertiser (who processes the order).

The legal certainty of your company depends on the clear definition of the roles of each in this cycle. Who is the data controller? Who is the operator? In an affiliate program, the advertiser needs to ensure that the lead collection made by the partner is in compliance with legal bases of the LGPD (such as consent or legitimate interest).

Some indispensable practical steps include:

Specific contractual clauses: the affiliate agreement must contain explicit LGPD compliance obligations on the part of the affiliate.
Ethical Tracking: the use of cookies for sales attribution must be informed in the privacy policies, allowing the user to have control over what is being tracked.
Spam Prohibition: sending emails or WhatsApp messages without the user's prior consent (opt-in) is a direct violation of privacy and an immense risk to the domain and reputation of the advertiser.

Compliance with the LGPD should not be seen as an obstacle, but as a guarantee that the flow of data between the ends of the affiliation is lawful and safe. By requiring its partners to respect user privacy, the company mitigates the risk of data incidents and builds a much larger customer base qualified and reliable

Structuring program policies for resilient affiliates

So that compliance is not just a document kept in the drawer, the company must develop policies that are educational and, at the same time, impositive. A robust playbook is what separates amateur brands from large performance operations, ensuring that growth is not compromised by ethical or operational failures.

Some key pillars for structuring these policies resiliently are:

Defining brand bidding: establish clear rules about the use of the brand name in search ads (Google Ads). Prohibiting or restricting the bid on institutional keywords prevents the affiliate from inflating the company's own cost-per-click (CPC).
Standardization of creatives: determine strict guidelines for the use of logos, colors, and commercial promises. This ensures that the brand's visual identity and tone of voice remain intact, regardless of who is promoting the product.
Fighting technology fraud: explicitly prohibit techniques such as cookie stuffing(forced insertion of cookies without the actual click) and the adware. These practices not only drain the company's budget but also completely distort attribution metrics.
Code of conduct and scale of punishments: create a document that serves as the basis of the partnership, providing for gradual sanctions. Punishments can range from warnings and temporary suspension of commissions to definitive banishment from the program in cases of serious infractions.
Traffic auditing and monitoring: invest in tools that allow you to analyze the behavior of leads and the source of traffic. Identifying suspicious patterns in real time is the only way to ensure that the operation follows the established legal and contractual rules.

By protecting the ecosystem and prioritizing ethical partners, the company strengthens your authority and attracts the best marketers.

Credibility as a financial asset

Investing in legal aspects and legal certainty in affiliate marketing is ultimately a investment in brand longevity. Companies that operate "at the limit" of legality may even make quick gains, but rarely survive regulatory oversight or the loss of consumer market confidence

The maturity of an affiliate program is measured by its ability to generate sales while maintaining integrity of all involved. When the company establishes a safe environment, it attracts higher quality affiliates, who value solid and transparent brands. Compliance ceases to be an operational cost and becomes an international market.

Frequently asked questions

Lomadee is a creator commerce platform that connects creators and affiliates to Brazil's biggest brands. With over 1 million registered affiliates, R$10 billion in GMV generated, and R$5 million paid in commissions, we are the country's largest performance and audience-monetization ecosystem.