How does Lomadee work?

You sign up for free, choose the brands that fit your audience, generate trackable links (and coupons when available), and share them wherever you want. On every confirmed sale, the commission appears in your dashboard and is paid via Pix.

How much can I earn with Lomadee?

There's no earnings cap: your commission depends on the sales volume you generate and each brand's rate. Active creators and affiliates range from extra income to a recurring monthly revenue — and you track it all in real time in the dashboard.

Yes. Signing up and using the platform are 100% free for creators and affiliates. You pay nothing to generate links, share, and earn commissions.

Which brands are available on Lomadee?

There are over 300 Brazilian brands and retailers across categories like fashion, home, beauty, electronics, and technology. You see each brand's commission before generating the link.

How do I get paid on Lomadee?

Payments are made via Pix. As soon as the brand confirms the sales cycle, your commission is released and lands in your account in days — not in 60.

December 17, 2025

Commission strategies: setting the right rate for your affiliate program

Commission strategies for affiliate programs

The success of an affiliate program depends not only on having good products or a robust platform, but mainly on a well-defined commissioning strategy. It is the remuneration system that attracts, motivates and retains the most competent affiliates.

Setting the right commission is a balancing act: it needs to be Not attractive enough!for the affiliate to invest time and resources in promoting their product, but also sustainable to ensure profitability of your company. After all, a long-term partnership is one where everyone wins.

This content is a practical guide for businesses that want to create or optimize your program, detailing the main affiliate commission models and teaching how to make the optimal commission calculation.

Learn about affiliate commission models

Before thinking about value, it is important to understand the different forms of affiliate compensation that the market offers. The choice of template should align with your sales cycle and the type of action you want to reward.

Percentage on sale (CPS – cost per sale)

This is the most traditional and widely used model. The affiliate receives a percentage of the total value of a sale made through your link.

Advantage: is directly linked to the recipe. If the sale is canceled or the product returned, the commission is not paid (or is reversed), minimizing the risk to the company.
Ideal for: digital products (e-books, courses) and high-volume e-commerce.

Fixed amount per sale

Instead of a percentage, the affiliate receives a preset lump sum for each completed sale, regardless of the final amount of the transaction (which may occur in promotions or discounts).

Advantage: offers earning predictability for the affiliate, which can be a big motivator.
Ideal for: consistent average ticket products or fixed-price services.

Cost per Acquisition

CPA is broader than commission per sale as it rewards the affiliate for a specific acquisition defined by the company.This acquisition can be a sale, but it can also be subscribing to a service, downloading an app, or completing a complex registration form.

Advantage: focuses on the end result of greater value to the company.
Ideal for: software companies (SaaS), subscription services or apps.

CPL (cost per lead)

In this model, the affiliate is paid for each qualified lead generated, that is, when a user fills out a form (registration, budget, newsletter) with valuable information.

Advantage: helps build an email base for future campaigns, speeding up the sales funnel.
Ideal for: high-value markets where selling requires further direct contact (B2B, real estate, complex services). It requires close monitoring of lead qualification to prevent fraud.

The strategic calculation to set the optimal commission

The big question of how to set commission goes through a cold analysis of your costs and profit margin. The goal is to establish a commissioning strategy for affiliates that is competitive without compromising the financial health of the business

Step 1: Understand Customer Acquisition Cost (CAC)

If you use other marketing channels (Google Ads, Facebook Ads), start by calculating your current CAC.

Simple formula:

CAC = Sum of marketing investments/ Number of new customers acquired

If your CAC in paid media, for example, is $100.00, a commission of $80.00 or $90.00 per sale through the affiliate can be considered advantageous, as you are replacing the cost of media with the cost of commission, and the affiliate carries a lower operational risk.

Step 2: Analyze the gross margin of the product

Gross margin is what surplus of the selling price after deduction of direct costs(cost of product/service, sales taxes, transaction fees).

Example: product sold at R$200.00. Product cost + taxes + fees = R$80.00.
Gross Margin = $200.00 – $80.00 = $120.00.

Your commission cannot exceed your gross margin unless it is a one-off loss leader strategy (selling with little or no profit to acquire the customer and sell more in the future).

Step 3: Calculate the break-even point

Determine the commission cap so that the operation is still profitable. Generally, an ideal commission is between 20% and 50% of gross margin.

In the example above (margin of $120.00): a commission of 30% on the sale price of $200.00 would be $60.00.
Remaining profit for the company: R$120.00 (margin) – R$60.00 (commission) = R$60.00.

Step 4: Market research and competitiveness

Cold calculation is important, but the market reality defines attractiveness

Physical products (e-commerce): commissions tend to be lower (5% to 15%) due to logistics and production costs.
Digital products (courses, e-books): margins are much higher, so commissions usually range from 30% to 70%.
SaaS and services: often work with recurring commission (during the customer's lifetime) or tiers (commission levels based on the affiliate's sales volume).

If the market average for your niche is 40%, and you offer 20%, your most strategic affiliates may migrate to the competition. A high commission can mean lower profit per sale, but a much higher sales volume.

Profitability and motivation: the human factor

The secret of a successful affiliate program is to balance company profitability with partner motivation.

Tiered Commission: offer a higher commission rate to affiliates who meet sales volume targets. This turns the program into a growth ladder, encouraging dedication.
Bonuses and campaigns: create seasonal challenges (ex: "whoever sells 50 units in the month gets a bonus of $500.00").
Long cookie life: set a long cookie tracking time (30, 60 or 90 days). This ensures that even if the customer does not buy on the first visit, the affiliate receives the commission if the purchase is made on time, increasing their security and encouragement.
Support materials: an attractive commission combined with high-quality banners, email templates and trainings is the complete formula for maximum engagement.

By viewing the commission not as a cost but as a investment in sales that only gets paid after the result, your company will be on track to build a strong and highly motivated partner network.

Analyze, calculate and adjust, the ideal model is the one that drives growth for everyone involved. And count on Lomadee to structure and manage your affiliate program, with technology and expertise that connects you to best partners in the market<bx id="1"/>C=r7!

Frequently asked questions

Lomadee is a creator commerce platform that connects creators and affiliates to Brazil's biggest brands. With over 1 million registered affiliates, R$10 billion in GMV generated, and R$5 million paid in commissions, we are the country's largest performance and audience-monetization ecosystem.